Apple Highlights Access & Universal Design in Recent Advertisement

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Date: 
November 9, 2016

In an unprecedented move, tech leader Apple released a video highlighting the accessibility features of its products. Instead of simply showing the features, the advertisement demonstrates the ways that people with disabilities can achieve greater inclusion with Apple’s innovations. Just like Nike, Apple is seeing the value of the underserved markets that Universal Design allows them to reach. It’s not just about business though, as Apple’s tech accessibility features actually allow inclusive use for all. The short film shows a disabled woman identified as “Sadie” editing various film clips without the use of her arms and hands. In fact, the advertisement itself was made by “Sadie” using Apple’s accessibility features. It’s exciting to see two major consumer goods companies embracing and talking about Universal Design.